Vale Bikes - International Design Award Winner

Adam Goron 19 Apr 2017


The Vale Bikes Logo took out the prestigious international A’Design award given by the A’Design design body in Italy. Vale Bikes took out an award in the Graphics and Visual Communication Design Category.…

Vale Logo by Samadara Ginige is Winner in Graphics and Visual Communication Design Category, 2016 - 2017. Vale logo is made up of a logo-mark and a logo-type. Logo-mark is a symbolic shape of the Peregrine Falcon. Peregrine Falcon is the world's fastest animal when nose-diving for prey. Which depicts the speed of the bike. It also conveys a feeling of racing. While diving, the falcon brings its wings close to its body. The wing is shaped into a thunder-bolt to depict the strength of the bike. In the negative space between the wing and its' body a path/road is formed which represents the name of the brand "Vale". Vale is a word derived from Latin and Old English meaning "Valley". Vale logo-type is a custom design typeface with similar features of the logo-mark. It contains uppercase, lowercase and number character sets.




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